TNT Magazine was established in 1983 as a travel and news weekly - pioneering free distribution in the UK. The magazine originally had a huge backpacker following, with 'fresh of the boaters' from Australia, New Zealand and South Africa making a beeline for it as soon as they hit the UK.
However, as the travelling market has become increasingly sophisticated - now more 'flashpacker' than backpacker - the magazine has seen its reader demographic change to incorporate an older, higher-earning, longer-staying and more career-orientated market.
Regardless of these changes, the TNT brand continues to attract huge loyalty and trust among Antipodeans and South Africans, and 29 years later is still regarded as 'The Bible' for travellers living and working in the UK.
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