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Empire Cinemas commissions the UK's first ever pick 'n' mix fim poster for new SpongeBob movie.

To celebrate the release of The SpongeBob Movie: Sponge Out Of Water, Empire Cinemas, in a collaboration with renowned food artist Mark Northeast, has created the UK’s first ever film poster made entirely out of pick ‘n’ mix!

Sourced from the nation’s favourite sweets, the delicious poster  -  unveiled at Empire Cinemas Walthamstow earlier this week - uses 24 different types of pick ‘n’ mix and over 400 individual sweets including 90 foam bananas (of which 60 were used for the lettering), 60 fried eggs, 60 shrimps, 25 pieces of fudge, 50 blue dolphins, 10 strawberries and more.

Mark Northeast, owner of Creative Food Design, says: “This has to go down as one of the largest and most fun I’ve undertaken. The preparation was key and from the outset, I visualised how the image would take shape. The plan was to layer the different characters at varying heights in order to achieve a sense of depth to the picture."

“One of the toughest elements of the project was trying to cut and shape the 24 different varieties of sweets to use them in the picture. Some are brittle and can snap easily while others were incredibly chewy. Where possible I tried to use the sweet in its original form, but some improvisation was necessary – for example, removing the yolks of about 80 fried eggs so they laid flat on the picture. Each of the 90 bananas that were used had to be cut down in thickness to make them suitable for the letters and SpongeBob’s body.”

The SpongeBob Movie: Sponge Out Of Water opens on 27 March 2015. 


Sweet-art! Empire cinemas unveils pick ‘n’ mix poster
Digital Mag

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