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The idea of rubbing snail extract on your face may not immediately appeal, but Elicina is betting that its restorative skincare properties will trump any initial misgivings.

Elicina has been using the extract of Chilean earth snails in women’s cosmetics for years but it has now released a new line of men’s products, including an aftershave balm (£37.95), an eye contour cream (£29.95) and a general moisturiser (£39.95). The aftershave balm is particularly effective, reducing the appearance of irritated, angry skin.


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