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This pop up and exhibition aim to change the way we perceive scents.

Perfumers Mark and Simon Constantine have created a magical multi-sensory tour called Voice Of Reason: Exhibition Of Olfactory Works, which will launch their nine new fragrances amid a medley of multimedia artists, composers and illustrators.

Visitors can go into retro listening booths playing soul and jazz by Gil Scott-Heron, watch video installations and experience smell-inspired audio, visual and edible art.

There will also be a light show projected onto helium balloons.

“Not every perfume smells nice and not every perfume will suit you, but why should it?“ Constantine says.

“You don’t buy clothes because one size fits all, and you don’t order the same food as everyone else, so why should perfume be bland and middle-of-the-road?” 


Open Until Dec 24. Mon-Fri 11am-7pm; Sat 11am-6pm; Sun 1pm-5pm

Cost
free entry; scents from £10 gorillaperfume.com Red Gallery, EC2A 3DT  Old Street

 

Photos: Lush


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On the scent: Pop-up shop and exhibition Gorilla Perfume at Red Gallery, Shoreditch
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