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Sports hounds and athletic streetwear enthusiasts alike should find a few things to throw in the shopping basket at Puma’s Carnaby Street store, which has undergone a revamp.

Now the long-established sports brand’s flagship venue, it even further reinforces the brand as high fashion rather than just functional sportswear.

Tech-heads involved in the design process have turned the 240sqm of floorspace space into an immersive shopping experience, with an iPad wall so shoppers can share their thoughts in real time.

Plus, overhead screens will feature hypnotic, slow moving visuals of scenarios from fluffy clouds to underwater scenes with the bellies of sharks.

Expect all the Puma footwear favourites, plus one-off designer styles, and clothing that extends even to motorsport. It’s a dream for sports fans.

Open Mon-Fri 10am-8pm; Sat, 10am-7pm, Sun 12pm-6pm
52-55 Carnaby Street, W1F 9QE
Tube: Oxford Circus
puma.com


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Shop Watch: Puma, Carnaby Street
Digital Mag

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