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For decades, Aussie Rules Football has ruled the sports landscape in Australia. Aside from Rugby, there has been nary a sport that could rival the popularity of Aussie Rules Football among Australian sports fans and bettors. All of that could change in the coming years as Australia’s leading diversified gambling entertainment group; Tabcorp Holdings Limited has inked a partnership deal with America’s National Football League (NFL).

As Australia’s number one provider of adult gambling content, Tabcorp is listed on the Australian Securities Exchange (ASX) under the symbol TAB. Along with providing lottery and keno gambling options throughout the country, Tabcorp also owns and operates a number of online casinos and sports books that are available for gamblers in other countries where online gambling is legal. It’s online casino operations closely mirror UK casino rules and guidelines while providing casino gamblers with access to many of the top online video slots coming out of the UK's top software developers.

By signing a multi-year deal with the NFL, Tabcorp has made clear its intention to provide cutting edge access to NFL betting action. At the core of the deal is an agreement to stream six hours of NFL Red zone content through the Sky Channel media outlet. Sky Channel will also be broadcasting one live NFL game per week to its commercial network of over 4,400 clubs, pubs and TAB agencies.

All efforts are designed to bring exciting NFL action to as many Australian sports fans and bettors as possible. The initial betting focus will be place on the NFL's official Pick’em free-to-play football game, via the Nflpickem.com.au domain, which will give fans in Australia the opportunity to win weekly prizes. Participants will also be eligible to win a Grand Prize that includes an all-expense paid trip to watch the Pro Bowl as the AFC pro-bowlers battles the NFC pro-bowlers at Camping World Stadium in Orlando, Florida on Jan. 26, 2020.

According to a Tabcorp press release, the ground-breaking partnership will enable Tabcorp (TAB) to “create unique NFL content and experiences for Australian fans across its digital platforms and venues” and combines its status as the country’s biggest multi-channel wagering brand with the professional American football league’s position as the “premier global sporting brand.”

Managing Director Wagering & Media for Tabcorp, Adam Rytenskild has this to say about the new deal:

“We are proud to bring Australians NFL action to enhance our existing sports offering to customers and venues and complement Sky’s unrivalled coverage of Australian and international racing. Our goal is to support the growing appetite for the NFL in Australia. This gives fans more value in line with our strategy of using our assets to create unique experiences for customers.”

This deal between key organizations on different continents shows the growing power of the on-going expansion of online casino and sports gambling throughout the world. It won’t be long before Australian gamblers will have access to online casinos and sports books located all over the world. With it will come access to betting on casino games and sports that Aussie gamblers never imagined they would ever be able to play.



Tabcorp Partners with America’s NFL
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