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What’s the most effective way for your business to reach its targets? Hire more salespeople? Reduce costly overheads? Make your products or services more expensive? All of these options may help to improve your bottom line in the short-term, but for prolonged commercial success, it’s much more beneficial to harness the potential of people power, especially if you give precedence to employee wellness.

After all, the Deloitte 2018 Global Human Capital Trends survey found that 86 percent of people acknowledge the importance of wellbeing as a driver of productivity. It’s a fairly simple equation to follow, but happy employees = hard-working employees.

Therefore, if you want your business to reach its targets, consider the following five steps that should keep staff on your side and motivated to work.

 1. Explicitly track your goals

You'll no doubt have a list of high-level goals and targets you want to achieve by the end of year. To begin with, your workforce is sure to be enthused by them and require little encouragement during the daily routine. 

But as time goes by, there is a distinct danger that goals and targets will be forgotten about, particularly if they aren’t visible. So, explicitly track your goals in a place where everybody can see them. 

 2. Define milestones along the way

Tracking your goals is all well and good, but how will your employees know they are headed in the right direction? This is why you should also define a few key milestones along the way, which will help staff understand the impact of their work and know that leadership has a clear direction.

When it comes to deciding upon your milestones, make sure they’re measurable, have a specific deadline in mind, and assign someone to take ownership. 

3. Keep your staff motivated

Even the most passionate and enthusiastic employees can lose their drive from time to time. Thankfully, there are a number of ways to keep your staff motivated and move forward with purpose. 

You could hand out rewards, gamify important tasks, give your team greater autonomy, champion friendly competition, or invite a motivational speaker to give a talk at your workplace. Find out what makes your employees tick and go from there. 

4. Share progress and celebrate success

Whenever your team reaches a milestone or completes a goal, make sure it’s shared and celebrated company-wide. This is a sure fire way to boost morale and keep engagement levels high.

However, there will be times when a project doesn't go to plan, which could mean missed milestones or goals. It’s still important to keep the entire workforce up-to-date with progress so that plans can pivot and priorities can change.

5. Learn from your wins and failures to inform the future

Every project, no matter how smooth and successful, can always inform the future. So, even when you reach your key milestones and achieve your most important goals, ensure you go back and use them as a guide for planning your next project.


Best of all, you’ll have a foolproof template to work from. 

5 ways to help your business reach its targets
Digital Mag

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