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How has your Saddleworth business performed throughout the last 12 months? Have you been satisfied with its level of growth or has success been lacking? Are you concerned about the possible effect of the looming Brexit upon your future operations? Have you been keen to learn some of the latest marketing techniques that you can use to maximise your efforts in the months ahead? Most business owners would answer a resounding "yes" to these questions and concerns. Although the exact state of affairs in 2019 is yet to be seen, the fact of the matter is that there are still a number of steps that you can take in order to solidify your online presence while strengthening your existing customer base. Let's take a closer look.

A Few Words and Images Could Go a Long Way

One of the latest and most interesting trends within the world of online marketing is known as "snack ads".  To be sure, we are not referring to campaigns centred around candy.  These are rather small snippets of text or media content that are intended to promote what it is that you have to offer.  Why has this trend become present?

There are two reasons why snack ads could be a great idea for your Saddleworth business.  First and foremost, customers are are extremely fickle and the majority do not have the time to wade through lengthy content; particularly when using their mobile phones when accessing a website.  Secondly, snack ads are great ways to entice a visitor to take a proactive stance and to learn more.  Think of these as digital "calling cards" intended to introduce yourself to the potential customer.

The Use of Chat Bots

In the past, chat bots were restricted to high-end businesses and multinational corporations.  The good news is that this technology has advanced in leaps and bounds during the past few years.  Not only are chat bots affordable, but they can often be directly integrated into your existing platform with little effort.  Chat bots are excellent options to answer common question and to illustrate that you care about the experience of the end user.  Furthermore, they can strengthen your ongoing operations.  Although most questions will be addressed quickly, more specific queries can be transformed into order tickets before being answered by the appropriate customer service representative.  In other words, these clever software gadgets can save you time as well as money.

Smart Content for Smarter Results

Contrary to popular belief, SEO tactics are not dead. On the contrary, they are simply becoming more refined and we should fully expect this trend to continue into 2019.   Without getting into technical specifics, you need to add an organic flavour to your content while using an ounce of creativity so that it appeals to the reader as opposed to the search engine demigods.  Readers will quickly be able to "sniff out" substandard or otherwise generic material and as a result, your overall sales and marketing campaigns could suffer as a result.

Another extremely important point to mention is that Google is expected to release a large SEO update sometime during the first quarter of 2019.  Although the name of this upgrade and its exact contents are not yet known,we should expect it to involve quality content around increasingly targeted keywords.  If you are able to address these concerns now, you will enjoy a competitive edge in the coming year.

The Age of Augmented Reality

Were you aware that your Saddleworth business can now embrace some of the very same technology associated with major online retailers such as H&M and eBay?  This comes in the form of augmented reality (AR).  Augmented reality is essentially a three-dimensional means to display what it is that you have to offer.  The most well-known example is the ability to take a virtual walkthrough of an apartment before committing to a purchase.  This very same capability has now been extended to virtual product promotions.  Three-dimensional views and detailed close-ups will bring your products to life within the virtual world and perhaps more importantly, all customers will know what to expect before making a purchase (leading to fewer returns).

The Use of Social Media Influencers

You should also considering utilising the clout associated with social media influencers.  These are essentially individuals who have already gained a great many followers within popular platforms such as Facebook and Instagram (and YouTube).  For a small fee, they can be paid to promote your products and services to their audience.  The theory is that such actions will result in a higher number of inbound hits to your website; resulting in a greater return on investment.

Please note that all of these cutting-edge marketing ideas were only briefly described.  It is a good idea to research each concept further if you hoe to be able to leverage the associated benefits.



How Can Saddleworth Businesses Shine During the Coming Year?
Digital Mag

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