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Just got to London or looking to move area codes? Nigel Lewis, property analyst for Prime Location, reckons we should consider who else lives in an area before signing on the dotted line, because London is swamped with stereotypes. Here’s our guide to London’s clichés…

Chelsea, SW3

The stereotype: The people who live here pronounce it ‘Chelski’. It’s so expensive that Hooray Henrys and even Sloanes are getting priced out of the area.

The area: Filled with glitzy trust funders and designer shops. The kind of place you might see Will Young buying a vacuum cleaner in his pyjamas. Okay remove that thought from your mind.

Price: £££££ A drop in the ocean if you’re mates with Richard Branson’s daughter, otherwise look east.

Dalston, E8

The stereotype: Film students riding around on fixie bikes or some kind of emerging fashion designer wearing a kettle tied to her head. Plus, it’s the best place in London to go for a kebab. 

The area: “Dalston is for people who can’t afford Hackney,” says Lewis. “People here are first- and second-job media types who are on not-so-massive salaries. They settle into their first apartment here after spending years in single wilderness.”

Price: ££ Dig deep, be hip.

Clapham, SW4

Clapham credit: iStock

The stereotype: The Aussie community is shrinking as neighbouring Nappy Valley is expanding, but you’ll still find a few well-heeled ex-ravers here.

The area: “To be quite frank, Clapham is getting so public school now, it’s ridiculous,” says Lewis. “Balham is now exactly the same as Clapham. Same restaurants, same chains, same style.”

Price: £££ At a high.

Notting Hill, W11

The stereotype: David Cameron’s old stomping ground has become a bit of a hub for art and business students with loaded parents (“usually new Chinese money or old French money,” according to Lewis). 

The area: “You’ll get a room in a house here for £1300 [a month],” explains Lewis,” probably with people who are called ‘Boris’ and ‘Chantelle’”.

Price: ££££ Damn that soppy Hugh Grant movie.

Stoke Newington, N16

The stereotype: People who live in Stoke Newington are extremely keen for you to know they live in Stoke Newington. 

The area: There’s some kind of weird hippy force field around Church Street, the café and organic grocery hub of London, yet walk a few blocks and your bullet-proof vest no longer works.

Price: ££ Has a great village feel, tons of places to eat, but no Tube.


How people perceive you and your postcode
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