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Introducing the Selling Points Index 2018 When it comes to buying and selling properties, what makes one location more attractive than another? New research into the key selling points of 26 UK cities has revealed the top property market hotspots for 2018.

Compiled by online home-buying company We Buy Any Home, The Selling Points Index reveals the cities which are the most desirable for buyers and offer the best conditions for sellers to get a good price.

Using seven key data sets, the index took into account:

- Average house price

- Employment rate

- The number of outstanding OFSTED rated schools in the area

- The average sale time of properties

- The A&E target ratings of the local NHS trust

- Average salaries

- Burglary rate

So, who came out on top? The top ten cities according to the index are:

1. Bristol

2. Southampton

3. Cambridge

4. Stoke-on-Trent

5. Edinburgh

6. Glasgow

7. Newcastle

8. Plymouth

9. Birmingham

10. Manchester

Bristol topped the pile with impressive standings across the board, in particular its employment rate (the best in the UK) and its average salary (third in the UK) making it an enticing spot for Brits to live and work.

Some of the UK’s biggest cities did not fare so well however. London missed out on a place in the top 10, thanks to its astronomical average house price (£743,953), high burglary rate (the second worst in the UK) and sluggish sales times for sellers, resulting in a final placing of 15th.

Elliot Castle, Founder and CEO of We Buy Any Home, has commented on the statistics: 

“The Selling Points Index highlights the areas of the country which are the most desirable for buyers and offer the best conditions for sellers to get a good price.

“We wanted to make our index as comprehensive as possible and took into consideration a variety of factors that really matter to both buyers and sellers. A city might score well in terms of average earnings, for example, but if house prices are high and its schools perform poorly, it’ll lose out for those factors.”

You can take a look at We Buy Any Home’s “Selling Points Index 2018” here –

Which UK cities offer the most to house buyers?
Digital Mag

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