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Getting started

As is true in all professional ventures, research is key.“Go to as many supperclubs as possible and see what people are doing,” advises Ramsden for his sphere.

Calladine recommends thumbing through a copy of Pop Up Business For Dummies.

“It tells you everything you need to know about starting a pop-up, and puts you in the right mindset to do it,” he says.

 

The key to success

Location: Finding a short-term location need not be daunting. Boxpark is London’s first pop-up mall, and often has spaces for rent, as does the Old Truman Brewery.

Design: Presentation is key.

If you need help in this department, you might want to call in a professional.

Firms Hot Pickle and Prop Studios are both well-respected outfits.

Payments: You’ll need to be organised, so set up a mobile till with AirPOS

 

Photos: Pop Up Fitness; The Secret Larder, James Mitchell


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Making it pop: Pop-up business models are on the rise, here's how to start your own
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