This site uses cookies. By continuing to use this site you consent to our use of cookies unless you have disabled them.

eMag | Directory | TNT Travel Show 2017 | Events Search | TNT Jobs

Just in time for inspired Games-watchers, affordable fashion chain H&M has (long) jumped into the world of sportswear so we can all kick about like real athletes.

The fashion house has got so caught up in Olympics fever it has opened up not one, but two sports pop-up stores, in Covent Garden and Westfield Stratford City.

The men’s and women’s ranges include staple gymwear in breathable, quick- dry fabrics, a yoga line, patriotic pieces, plus more stylised items for the sportsbunny that likes to be looked at.

Why, just walking into the stores will make you come over all Sporty Spice. The Covent Garden store, nestled in St Martin’s Courtyard, is decked out like a school hall, with retro gym equipment and reclaimed furniture to achieve an authentic look.

The other is much more in keeping with Westfield’s gleaming architecture.

Open 10am-8pm daily, until September 1.
St Martin’s Courtyard, 9 Mercer Street, WC2; Westfield Stratford City, E20
Tube | Covent Garden; Stratford

blog comments powered by Disqus


Market watch: fashion chain H&M launches sportswear pop-up shops
Digital Mag

Latest News

Stay connected on social networks
Like us on Facebook
Follow TNT on Twitter