Market watch: Toms

If your conscience is niggling away at you, the arrival of this US brand in one of London’s most prominent shopping hubs presents a great opportunity to make a difference to the world. You see, for every pair of shoes you buy, Toms gives a pair to a child in need. And for every pair of sunglasses, someone in poverty gets the gift of sight.

Once you’ve done your good deed, you get to rock out some great shoes – including lace-up Botas, espadrilles, wedges and ballet pumps all in fab colours – and a kicking pair of shades.

The basement level of this store will act as a creative hub, hosting events such as a community fair, silent auction, and exhibitions. The store’s only sticking around for two months, so get in quick.

Cost: Shoes about £40

Open Mon to Fri, 11am-7pm; Sat, 10am-8pm; Sun, 11am-6pm
69 Neal Street, WC2H 9PJ
Tube | Covent Garden
toms.co.uk