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New app,The Pass, offers exclusive rewards and access to multiple offers in London's Covent Garden.

Chances are you'll end up in Covent Garden at some stage this summer, so download a new smartphone app created by the district itself, that unlocks 50 special offers, content and services at multiple outlets.

The Pass includes exclusive rewards from some of the area’s most loved brands such as Clinique, Dior, Aveda, Penhaligon’s, Galeria Melissa, Oliver Sweeney, Blo Blow Dry Bar and restaurants like Laduree, Joe Allen and LIMA Floral.  Best of all, it is brilliantly simple to navigate so it’s never been quicker or easier to get the inside take on what’s happening in the neighbourhood.  

The app is available on iOS and Android for mobile and tablet devices. All you need to do is: 

  1. Download The Pass at the App Store or Google Play for free
  2. Sign in using your email to register your unique personal profile on The Pass
  3. Browse and select your preferred offer
  4. Visit the store or restaurant in Covent Garden and present the unique QR code as you pay to redeem the offer

Covent Garden has become a launch pad for brands debuting their latest retail concepts. Last year, Marc Jacobs opened a Tweet shop on the Piazza, which saw thousands of consumers use their tweets as social currency in exchange for branded goods. Clinique’s Great Skin Lab is another first – the beauty brand's first ever concept store that allows shoppers to experience first-hand a ‘day in the life’ of your skin through interactive experience pods.

Download the app for free at:



Covent Garden launches insiders-only app, The Pass
Digital Mag

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