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There’s a cameraman in the window of a shot supposedly filmed using the new Nokia Lumia camera phone in the company’s advert. Ooops.

By Wednesday this week the company’s stocks had plummeted by eight per cent, by Thursday their stock fell a further six per cent.

The Verge tech site revealed the issue after it noticed a window reflection revealed a cameraman holding what appeared to be an SLR camera,” reported the BBC.

Nokia wrote “An apology is due" in a recent blog post. “We produced a video that simulates what we will be able to deliver with OIS," said Heidi Lemmetyinen, Editor-In-Chief at Nokia Corporation. 

“Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920... we apologise for the confusion we created."

The Director of the Institute of Business Ethics Philippa Foster Back commented on Nokia’s actions. “It is good that Nokia has recognised how misleading their advertisement was and has apologised for that,” she said to the BBC.

"Whether oversight or deliberate, and sceptics might think the latter, Nokia has let itself down. The product will need, more than ever, to speak for itself."

Nokia has posted another video which shows a comparison between non-stabilised smartphone video and Nokia's Lumia 920 PureView. Check out the video, it's quite impressive. Makes you wonder why they bothered faking it in the first place.


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Video: Nokia apologises for faking footage used in new Lumia camera 'preview' advert
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