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London charity The Pilion Trust has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate.

A man wearing sign saying 'Fuck the poor' was sent out to the streets of the capital, and irate Londoners were secretly filmed taking the man to task for the offensive statement.

"You're just standing there like an idiot," fumes one young lady. "Is this a joke?" asks another furious Londoner. Even the police get involved, with one copper pointing to the sign and saying, "That is offensive."

Afterwards, the man flipped his sign over so that it read 'Help the poor' and he proceeded to ask for donations - but this time people completely ignored him.

Savvas Panas, the Chief Executive of the Pilion Trust, said: “We understand that some may be shocked by this footage. We are more offended, however, that people across the United Kingdom are living in adverse poverty."

Image credit: The Pilion Trust /YouTube


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Controversial new charity campaign advises Londoners to 'fuck the poor'
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