October 2015 sees the world premiere of Hello Kitty Live – Fashion & Friends - the first chapter of a series of live shows starring Hello Kitty, her family and the other Sanrio characters 

Event organiser say that production will be a ‘Pop Show’ in the truest sense, with the soundtrack featuring popular artists including Charli XCX, Bruno Mars, Kylie Minogue, Echosmith, Clean Bandit, Flo Rida and more.

The creative team consists of Richard Lewis (creative director of a long list of successful productions including Peppa Pig Live and Lazy Town Live) and Del Mak (choreographer of TV show Got to Dance and LRNZ). Together they have created a fun-packed show, where the characters on stage and the animations on a mega HD screen interact with the public as the story unfolds.
  

To celebrate the announcement of the UK Tour and tickets going on sale, Hello Kitty will be visiting M&S Westfield London in White City tomorrow (Friday 10 April) at 1pm. Fans are welcome to come along to meet Kitty in person and will also be invited to enter a competition to win the ultimate Hello Kitty fan prize – the ‘Platinum Hug’ VIP package at a venue of their choice, plus runner-up HELLO KITTY LIVE SUPER-FAN GOODY BAG prizes which will be full of Hello Kitty merchandise.  

The official premiere will be in London on 8 October 2015 at the Hammersmith Apollo before the show departs for an extensive tour across the UK with future dates planned across Europe.