The mystery seller, who goes under the username 'sugartit_2', put the mustard yellow Asos dress up for bidding with a photo taken on her smartphone camera.

 

Unfortunately, her wardrobe mirror revealed that she was wearing nothing but a black bra. The eBay listing was shared on Twitter with the hash tag #ebayyellowskaterdress.

Since the slip-up, sugartit_2 has re-listed the now infamous dress to capitalise on the trend - and bids have reached a staggering £150,000+

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She helpfully describes the dress saying "A MUST HAVE! As seen by thousands. Never worn naked. Needs a good home."

A nice little earner...was it accidental? Or was this a cheeky way of getting more bids?

Below are some of the reactions on Twitter. 

#EbayYellowSkaterDress is up to £5,000 already, and has over 2 days left! All because she accidentally shown her fanny. r.ebay.com/wjeM5G

— Luke Robinson (@mrlukerobinson) January 15, 2013

#EbayYellowSkaterDress Girl for Celebrity Big Brother 2014.

— Liam (@LiamLambrini) January 15, 2013

The girl selling that dress on ebay has put it up again and getting over 150k for it! mental! ebay.co.uk/itm/2512141255%u2026 #ebayyellowskaterdress

— Lucy Brooksbank (@LucyBrooksbank) January 15, 2013

Apparently accidentally picturing yourself naked makes you 150K +. #ebayyellowskaterdress

— Jordan Dingle (@JordanDingle) January 15, 2013

#ebayyellowskaterdress at least she had a sense of humour about the situation & £153k + . The price of Nudity these days.

— Scott Isted (@scotchpretzels) January 15, 2013