A drunken London commuter has become a viral sensation after he was caught trying to walk down the up escalator at Tottenham Court Road tube station.
In fairness, we've all been there, you're blind drunk, you put your shoes on the wrong feet, mix up your pile ointment for toothpaste, mistake a donner kebab for edible food.
The only problem for this lad is that it happened in one of the busiest underground stations (probably) in the world.
"I was making my way home after dinner when we quite literally bumped into this chap on the escalators between the Northern and Central lines at Tottenham Court Road station," said Sam Napper, the Londoner who caught the video which has been seen over 12,378 times on YouTube.
"I knew we were about to witness something truly brilliant," said Napper.
Viewers should watch out for a particularly superb moment in the video when the drunken man, hit by a flood of ascending commuters, clearly thinks, 'nah, they're wrong,' as he shirks off the attention of a good Samaritan attempting to save him from his travelator limbo.