20th Jan 2014 4:05pm | By Editor
A drinking game for the modern age, where people dress up and drink ridiculous amounts, is taking the world by storm.
'Neknominate' is set to change how we drink forever, as participants film themselves downing a bevvy, and send the video on to someone else via a social media site, such as Facebook. The recipient must then do the same. In a shorter amount of time. Drinking more, and faster, and potentially wearing a stupid costime. And so the show goes on.
Health experts have warned of the dangers of such a fast-moving drinking game, but the craze hasn't dwindled.
A description of the game that has appeared on many Facebook pages explains: "Neck your drink. Nominate another. Don't break the chain, don't be a dick. The social drinking game for social media! #neknominate. Drink Responsibly."
Chin up mate - it's time to neknominate!
Image credit: YouTube