New Zealand is the only international destination to be showcased in the series, which has seen record ratings. The finale is projected to reach over 1.4 million Australian viewers.
The final episode will see bachelorette Sam Frost make her first ever trip to New Zealand along with the two final contestants where they will experience the romance of New Zealand’s North Island exploring the Rotorua and Auckland regions.
Filming took place in July 2015 and was supported by Tourism New Zealand’s International Media Programme.
Tourism New Zealand General Manager Australia, Tony Saunders was thrilled to have secured the opportunity to film the first ever Bachelorette finale in New Zealand.
“Australia is a priority market for Tourism New Zealand and broadcast opportunities such as this provide high-profile coverage and exposure of New Zealand to excite and motivate our target market to travel here on a scale much greater than we can achieve through marketing campaign activity alone.
“The Bachelorette supports Tourism New Zealand’s activity to attract both high value and first time Australian visitors to New Zealand this coming autumn – profiling New Zealand as the perfect location for a luxury getaway or weekend break.”
The 90 minute episode will see The Bachelorette, along with her two suitors, visit Rotoura and Auckland experiencing a taste of what the regions have to offer – from white water rafting through to Waiheke Island and luxury sailing in Auckland.
“We’re confident the final episode will inspire viewers to consider what New Zealand has to offer and make the short trip across the Tasman,” says Tony.
The show was supported by Air New Zealand and Regional Tourism Organisations Destination Rotorua and Auckland Tourism, Events and Economic Development (ATEED).
The season finale airs on Network TEN on Thursday, 22 October and will be supported with social media activity and a consumer promotion in conjunction with Network TEN.
