But nonetheless, Cycling Scotland were short-sighted enough to do this for their safe cycling television campaign (image shown used for illustrative purposes).

The advert has now been banned from the air, with the Advertising Standards Authority saying it was ‘socially irresponsible.’

Cycling Scotland responded by saying that wearing a helmet was up to the individual and added that one possible outcome of wearing a protective hat could be ‘influencing a driver’s behaviour to be less careful when interacting on the road.’

Hmm, we’re not sure we buy that. We’ll keep our helmets on for now.

Image credit: Thinkstock