The ‘Little Richard’ – ice cubes carved in the shape of Sir Richard Branson’s head – will be chilling upper class drinks on selected flights this month to celebrate the launch of the airline’s new in-flight bar.

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The ice cubes have been built to scale, using the exact measurements of Branson’s head. The mould for the ice cubes took a team of four designers six weeks to create, using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard.

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A spokesman for Virgin said that the novelty cubes meant “all passengers will be able to enjoy some chill out time with Mr Branson”.