Eating carrots and plums makes people more attractive, according to a new study.

Researchers at St Andrews and Bristol universities discovered that people with a yellow skin hue were rated as being healthy and attractive, the Grocer magazine reported.

The study also revealed that yellow pigments or carotenoids from certain fruit and vegetables, such as plums and carrots, helped produce yellowness in the skin.

Scientist Ian Stephen, who was involved in the research, said that the study should encourage young people to eat more fruit and veg.

He told the Grocer: “Telling people they might have a heart attack in 40 years’ time if they don’t eat more healthily is one thing.

“What we can do is say, ‘This is what you could look in a couple of months if you increased your fruit and veg intake’.”