Abbott was at the campaign launch of Liberal candidate Josh Frydenberg when he made the comments which took a moment to register with the audience.

Philip Ruddock, Abbott’s long-time advisor, “squirmed” according to Jonathan Swan, writing in the Sydney Morning Herald, while Frydenberg “mouthed suppository” questioningly.

It didn’t take long for the memes to start rolling in, as video of the incident went viral within minutes.

The hashtag #suppository was soon Australia’s top trending topic. Check out video of the incident below, and the memes it spawned.