The company has launched their biggest promotional campaign globally to inspire Australian and New Zealander women to ‘Make Your Next Step Count’, recognising that 74 per cent of women head overseas for “time to think” or “escape the day to day.”
The campaign is headlined by a video starring Channel 9 personality Lauren Phillips as she travels through India with G Adventures.
As part of the campaign, a major online competition will alter the lives of three Australians forever. Entrants will be required to select an image which best represents how they dream of taking their next step, and then explain why they are ready to take the next step in their lives. Travel Agents can enter the competition at gadventures.com.au/next-step.
“We live in a world where many people feel stretched, too busy and overwhelmed by the pressures of juggling work, relationships, family and societal expectations,” said Lauren Philips. “I’m proud to be involved in a campaign with G Adventures that challenges busy people to stop and evaluate where they are at. I’ve always said travelling is the best gift you can give yourself. To travel is to really live, so it seems logical to me to make the next step count by travelling.”
Winners will be surprised in their workplaces, homes, gyms by the G Adventures team before being whisked off on a tour that will ensure their next step is the one they’ve always wanted to take.
The ‘Make Your Next Step Count’ campaign video can be viewed here.
To enter the ‘Make Your Next Step Count’ competition, please enter online here.
For more information on how you can make your next step count through travel, please visit: www.gadventures.com.au