They say there’s no such thing as a free lunch, but this Friday one vegan food company will be handing out tasty plant based treats to Londoners in support of Veganuary.
Hungry customers will be able to enjoy one of the new chilled pastries from The Fry Family Food Co. including a three bean pasty and med veg & squash slice – both of which customers can eat straight from the pack!
The plant based giveaway follows a study by The Vegan Society claiming 91 per cent of vegans are failing to find grab-and-go options – despite a 185 per cent increase in the number of plant based products in the marketplace.
In support of Veganuary – and to showcase that a plant based lifestyle can be one of convenience – Fry’s has launched its #FlexiFryday campaign, encouraging people to have even just one vegan day per week as a stepping stone to a fully plant based diet.
To claim a freebie, people will need to head to Great Queen Street near Covent Garden tube station, between 11.30am and 2.30pm on Friday 12 January.
In exchange for the tasty treat, people will be encouraged to make a pledge to have one vegan day a week throughout the month of Veganuary, agreeing to cut out meat, dairy and other animal products, and tweeting their pledge to inspire others to do the same.