The lorry was moved from the busy junction into a single northbound lane in Regent Street shortly afterwards.

Bookmaker Betfair has tweeted apologies for the incident and taken responsibility for the stray cephalopod, which it says was a prop used in a recent ad campaign for the World Cup.

Unsurprisingly, the strange and unusual spectacle has been a hit on social media, with the search terms ‘Oxford Circus’ and ‘Octopus’ trending on Twitter in the London area.

A Betfair spokesperson told The Mirror that the breakdown was not a PR stunt amidst suspicion.

Image credit: @Morafi / Twitter