Online men’s fashion retailer, FreshCotton, and Stüssy have collaborated on a limited edition T-shirt and a Baked cookbook that features recipes which include ingredients hard to find legally outside of Amsterdam.
The cookbook was produced in collaboration with the ad agency, Arnold Amsterdam and features a blend of haute food and experimental ingredients. Recipies include marijuana chicken rolls with hashish quenelles and a marijuana coulis, according to the Huffington Post.
Creative director of the campaign, Colin Lamberton, said the project is quintessentially Amsterdam, “This project represents what we like about Amsterdam – fashion, good food and having fun. The cookbook is very relevant for today’s mash-up culture.”
Chef Misha Sukyas is the tattooed, culinary creative behind these recipes. The Drum quoted the CEO of FreshCotton, Jesse Smit, as saying “Chef Misha will show you how to make truly mind-blowing, beautiful food.”
Eating food that gives you the munchies while eating it… It’s a bit of a self fulfilling prophecy really.
Image: Arnold Worldwide
Digital execution by Cartelle