Running from the 10 – 24 July the Shaftesbury Avenue location will showcase their passion and expertise in Japanese cuisine and culture.

Set up by entrepreneur Tak Tokumine in 1976 who started with a small bookshop, the Japan Centre has since grown to become one of the largest and most influential Japanese stores in London, adding a food hall, bakery, deli, restaurant, home-ware department and online service.

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Credit: Japan Centre

On Sunday 10 July the birthday celebrations will launch with 10% off everything in store and online. For the following two weeks 40 of Taks all time favourite products will be on promotion with savings of up to 40%. 

On top of the promotions, the Japan Centre will host a series of free masterclasses and sampling sessions as well as tastings. Amongt the list of events will be two ‘Miso, Tofu and Seaweed’ tastings from Clearspring and four Gekkeikan Sake samplings. There will also be ticketed masterclasses where guests can learn the art of sushi, matcha and sake as well as take part in a class run by Masterchef finalist Andrew Kojima, where attendees can learn how to cook with miso and 5th taste, umami.

For a full list of events and to book please click here.