Launched by former Ibiza-club manager and entreprenuer Andy Murphy, Underground Ink was born from his passion for tattoo design and his ambition to transform the traditional and dated visual identity of tattoo parlours.
“Our store is very different,” Andy says. “I chose to theme the name and the arty design around the London Underground because it reflects and connects life in London, which is what we’re essentially about – all walks of life with their own personal stories, coming and going via our shop.
“I chose a vintage but contemporary interior style because I wanted to get away from the old dusty skulls environment you normally associate with tattoo parlours.”
Image credit: Thomas Comery @tomcomphoto