Goods among the boutiques and vintage outlets in the Seven Dials, including American Apparel, Yumi and Nike, will be marked down 20 per cent for shoppers brandishing a voucher (get one at sevendials.co.uk). Since shopping is thirsty work, there’s also a free drink in it for voucher-holders who visit the St Martin’s Courtyard pop-up bar.
It pays to be early, as the first 100 shoppers at the gift-wrapping bar get their purchases wrapped for free, and there’s a free meal for the first 25 voucher-holders on the scene, too. As if that’s not enough, 100 golden tickets for gifts worth £5-£150 will be bestowed to shoppers at random. It’s a bargain hunter’s delight! Carol singers, DJs and live music will provide the seasonal cheer.
Open Dec 1, 5-9pm
Cost: 20 per cent off retail price
sevendials.co.uk
Covent Garden, Westminster, WC2E 8
Tube: Covent Garden
