Three days after receiving a $25m cash injection from Sir Richard Branson and Peter Thiel to fund an ongoing awareness campaign about hidden bank fees, London-based TransferWise rallied a naked army to march through the City of London.
At 7.30am this morning over 100 demonstrators stripped off to reveal ‘Nothing To Hide’ painted over their bodies as they marched through the heart of the City.
The protest – led by TransferWise co-founders Taavet Hinrikus and Kristo Käärmann – was staged against the financiers responsible for misleading consumers.
They’ve published a ‘Board of Shame’ here featuring advertising from banks and brokers concealing the fees they charge when customers send money abroad.
Taavet Hinrikus said: “Banking needs to be shaken up – today we kick off our campaign to stamp out hidden fees and make the world of international money transfers a fairer place.”
We say good luck to them!