With the recent increase in tuition fees, many London university students are resorting to a new form of financial aid: dating.

One million university students worldwide with a cash flow crisis have joined SeekingArrangement.com, the world’s largest Sugar Daddy dating website, in hopes of securing a wealthy benefactor to provide education funds.

In fact, the University of Kent in Canterbury topped this year’s list of ‘Fastest Growing Sugar Baby Schools’, with 208 students joining in 2013.

London has the largest concentration of university Sugar Babies per capita in the UK. Five London universities made 2013’s list: University of Westminster, University of Arts London, London School of Economics, Goldsmiths University of London, and King’s College London.

“Why hope for financial aid when you can guarantee it with a Sugar Daddy?” says Brandon Wade, founder and CEO of SeekingArrangement.com. “Student loans lead to endless debt, which amounts to more than the average graduate who earns £21,000 can handle. Sugar Daddies provide real solutions to the problem of student debts.”

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