But for a trio of Australians, the scent of an Apple Mac laptop straight out of the box gets them giddy – so much so that they have re-created the scent in a perfume.
The scent, created by Melbourne-based artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn, replicates that “fresh out of the box” smell you get when unveiling a Macbook Pro for the first time.
The guys, who go by the collective name of Greatest Hits, used the expertise of scent solutions comp any Air Aroma to create a fragrance that encompasses the smell of the plastic wrapping, printed ink on the cardboard, paper, plastic and the aluminium laptop.
To replicate the smell, the guys sent unopened Macbook Pro laptops to their fragrance suppliers in the south of France.
But you’re not about to find it in a bottle at Boots. The men are using the scent for the De facto Standard exhibition in Melbourne.
“A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging,” Air Aroma said.
“Apple fans will certainly recognise this smell.”