Rihanna has been named the new face of Emporio Armani's 2012 jean and underwear collection.

The ads, which are a part of Armani's Autumn-Winter campaign, were shot in New York City, and will be released in September.

The 23-year-old pop star will replace American actress Megan Fox, and joins the likes of David Beckham, Rafael Nadal and Cristiano Ronalda, all of whom have shown off their scantily clad bodies for the designer.