Emphasis has been put on exposing its music and design focus, with an interior adorned with skulls, and a selection of killer T-shirts to boot.
The indie brand makes men’s and women’s clothing and accessories with a rebellious streak, inspired by decades of B-grade movies, iconographical images and rock ‘n’ roll.
Visit the pop-up shop for military-inspired pieces, knitwear, graphic tees and one-off pieces. Fly53 also makes particularly good wallets and watches.
The brand is expanding at a rate of knots, so you’d best get your hands on its wares before the whole world knows about them.
The skint among us will be glad to know this retailer also has a reputation for affordability. That’s what we like.
Open Mon-Sat, 10am-6pm; Sun, noon-5pm, until Jan 31
22 Peter Street, W1F OAG
Tube: Piccadilly Circus