The brand’s footwear, apparel and accessories for men and women are taking pride of place in a 1,600 sq ft space, complete with a yacht-inspired staircase and inset portholes – a nautical look to match their ultra-stylish boat shoes (their speciality).

Inspired by the New England coast, Sebago has a cool, preppy look and quality craftmanship – they’re made for a life on and next to the sea so you’ll get sturdy products that can withstand rough treatment.

Also worth checking out are their leather lace-up boots for winter, plus their casual tees and jackets.

And if your feet get tired when you’re walking around and marvelling at all the shoes, there are comfy leather lounge chairs to make it more of an experience than a dash to buy a new pair of ankle boots.

78 Regent Street, London W1B 5RW
Open 10am – 7pm

Shoes from £80