In keeping with the Seven Dials area, the shop has a minimal Scandinavian aesthetic, with whitewashed brick walls and pops of colour.

But you won’t find Pop Art boxers here – the clothes are the cream of Topman’s designs and the selection will feature limited and seasonal lines, like the denim jacket project.

Plus, there’ll be brands like Levi’s Vintage and John Smedly knitwear, as well limited-edition artwork and books that are exclusive to the store.

It’s safe to say you’ll feel more like you’re in a cool men’s boutique than in a high-street fashion chain. Keep an eye out for temporary art installations and hella cool in-store events.

Open Mon-Sat 10am-7pm,
Sun 12pm-6pm
36-38 Earlham Street, WC2H 9LA
Tube: Covent Garden