Now in its second year, the aim of the campaign, which is run by Social Enterprise UK with support from the Cabinet Office, is to encourage the public to buy from the UK’s 70,000 social enterprises – businesses that put people and planet ahead of profit.  

Observed globally, World Homeless Day has taken place on 10 October for the last five years, and aims to raise awareness of the work charities and other organisations do to support people who are homeless, as well as to motivate action to end homelessness. 

Unseen Tours available on Saturday 10 October include:

Camden Rock & Roll (£10pp, Mon, Tues, Sat & Sun, 2 – 3.45pm) Explore Camden with ‘Mike the Mod’, while his shares first-hand knowledge of the local music scene from Brit Pop to reggae to the late Amy Winehouse. Mike worked in senior management positions for many years before being made redundant in 2009 and ultimately losing his home. Thanks to support from two local charities, he is now housed and remains upbeat about the future.

Covent Garden – Famous Places & Famous Faces (£10pp, Weds, Fri, Sat & Sun, 2 – 3.45pm) Join Viv for the inside scoop on the Savoy Hotel’s mysterious cat guest, the ghosts in the theatre district, the secret ceremonies of the Knights Templar, and the location of London’s last remaining subterranean Roman bath. Originally from Norway, Viv came to London in 1975 and became homeless 10 years ago when her marriage ended. She has been ‘sofa surfing’ on and off ever since.

Shoreditch – Street Art, Street Cred (£10pp, Thurs, Sat & Sun, 2 – 3.45pm)
Get a glimpse of the latest street art to adorn the neighbourhood, as well as an insight into the area’s rich and varied history – from Shakespeare’s first theatre to a private Mafia bank and a secret MI5 centre. Henri came to London to study for an interior design degree, and worked as a painter and decorator for several years before becoming homeless when his marriage ended.

Unseen Tours also offers tours of Brick Lane, Brixton  andLondon Bridge. 60% of the ticket price goes straight to the homeless or formerly homeless guide, and the rest covers the organisation’s running costs.

Unseen Tours is an award-winning, not-for-profit social enterprise founded in 2010. It offers alternative walking tours through London’s most vibrant and interesting neighbourhoods, with homeless and formerly homeless guides. As well as winning a Responsible Tourism Award and an Observer Ethical Award, the tours get great TripAdvisor reviews and offer a unique insight into London life – while giving visibility and a voice to people who often feel unseen and unheard. For more information visit