Tesco says it will help men who need a little boost in the bedroom by selling the virility drug Viagra – for half the price that Boots sells it.
The pills were only available on prescription until Boots began selling direct to customers last year, at £55 for four of the little blue pills.
But Tesco will offer fierce competition by selling Viagra at £52 for eight tablets.
From next Monday, Viagra will be available at 300 Tesco in-store pharmacies across the country.
Following similar rules to those operated for over-the-counter sales of the drug in Boots, customers will simply be able to put a packet in their shopping basket and go through a till.