TNT’s annual Travel Show has attracted an even higher attendance than expected with readers throwing their support behind the event.

On a glorious Saturday afternoon, travel enthusiasts still packed the Earl’s Court Exhibition Centre in pursuit of a bargain.

“It’s been incredible,” said, Kevin Ellis, CEO of TNT Publishing.

“Our exhibitors are ecstatic. It’s a big venue and it really feels like the event has gone to another level.”

“Many of them are claiming they’ve done more business than at any show ever.”

The Travel Show is an important plank in TNT’s push to expand its audience and persuade people from outside its traditional catchment to pick up the magazine.

“TNT’s loyal following have come in their droves,” Ellis sais.

“They’ve come to buy their travel and sign up for all kinds of great deals. So it’s a great platform for us to appeal to our core audience while hopefully going beyond that and bringing new readers on board.”