Ripped Pete eats potato chips, guzzles diet pop and downs chocolate milkshake to show how his ‘after’ appearance of toned pecs, ripped abs and bulging biceps can be transformed into a bloated stomach and man boobs for a ‘before’ shot – all in just a matter of hours.

The dieting industry is worth $60bn a year in the US, with most ads showing  flabby ‘before’ pics and toned ‘after’ pics to show off how effective a product is.

Pete tells his audience that, because he doesn’t want to get sued, he isn’t accusing the dieting industry of fudging before and after pics – he’s just showing how it could be done.

Check out the amazing transformation below.