Video: Man eats 13 grilled cheese sandwiches in 60 seconds

Kobayshi completed his latest vaguely nauseating world first at this year’s South by South West festival in Austin, Texas.

The festival is known for its marketing stunts, and while other adveritsing agencies were turning homeless people into mobile WiFi hotspots, GroupMe, a mobile messaging service enlisted the help of the six-time world hot dog eating champion to draw in the crowds.

The video of the event is equal parts bizarre, astonishing and unnerving, and we bet you can’t wait to watch it.

Image via Getty

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TNT Magazine has been guiding independent travellers around the world for 35 years. Originally founded in 1983, TNT Magazine has been regarded by many as the youth travellers bible, offering a mix of inspiring travel content, news, lifestyle, fashion, jobs and accommodation. Our mantra is live life & travel which encompasses what we are all about. To live life to the full, and help young adults navigate the tribulations of working, living and experiencing adventure through travel. We have developed a great reputation throughout the world as an independent and trusted source of quality content and advice.

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