As a result the song has charted in the UK despite being released five years ago.
In response Public Enemy have created a new version of the song’s video featuring clips from the Paralympics and adverts created by Channel 4.
It may be a relatively small fillip for the Games, but it all contributes to what many people are hailing as a breakthrough Games for Paralympics.
A process that Channel 4 can rightly be proud of its role in.
Check out the new video below.
Image via Getty