‘Neknominate’ is set to change how we drink forever, as participants film themselves downing a bevvy, and send the video on to someone else via a social media site, such as Facebook. The recipient must then do the same. In a shorter amount of time. Drinking more, and faster, and potentially wearing a stupid costime. And so the show goes on.

Health experts have warned of the dangers of such a fast-moving drinking game, but the craze hasn’t dwindled.

A description of the game that has appeared on many Facebook pages explains: “Neck your drink. Nominate another. Don’t break the chain, don’t be a dick. The social drinking game for social media! #neknominate. Drink Responsibly.”

Chin up mate – it’s time to neknominate!

Image credit: YouTube