“We have announced an animal-print ban. This follows confusion amongst our ‘Zufari: Ride Into Africa!’ animals,” Chessington World of Adventures said in a statement today.

The park-wide prohibition was introduced after the launch of a new ride, Zufari, in which visitors come face to face with giraffes, rhinos and other animals as they drive around in off-road trucks.

When the animals encountered a visitor wearing a print similar to their own they acted a little “overfriendly”, said a spokesman for the zoo located southwest of London.

“If they were wearing a pattern similar to a predator, they would get scared and run away,” he said.

The zoo said anyone wearing animal prints would be able to borrow clothing to cover up while on the ride.