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Britain is a divided nation when it comes to cocktails this summer.

Cocktails are bang on trend but our favourites depend on where we live, with northerners going for a cheeky G&T (17%)  and southerners preferring a Pimm’s No1.® & Lemonade (20%). 

You don’t need to be related to Tom Cruise or have a chemistry degree to make mouthwatering cocktails at home. Over a third of us (34%) are getting stuck in and mixing up our own creations at home. Cocktail-drinking is also on the rise with a third (33%) of Brits drinking more mixed drinks than they did five years ago. 

As part of its mission to shake up summer, Thebar.com has found that drinkers in London and Scotland favour the Mojito, the Welsh can’t get enough of G&T and Midlanders are…well… split down the middle, equally favouring Pimm’s & Lemonade and G&T. 

Top three cocktails per region: 
Northerners (25%) and Midlanders (32%) say they’re inspired by holiday experiences when it comes to choosing drinks – but southerners (20%) are more likely to be influenced by recommendations from family and friends.

Summer get-togethers are no longer a run-of-the-mill occasions either, with more than half (59%) of those surveyed claiming that the holiday period is the perfect time for drinking cocktails and 51% unveiling that cocktails are the perfect BBQ drink. As a nation we’re shaking up our social occasions by hosting more of our own cocktail parties and Londoners are leading the pack with nearly half (46%) planning to host or attend a cocktail party this summer.

To help people shake-up their drinking habits and have a bit of fun with their drinks along the way, thebar.com has created a selection of easy to follow inspirational cocktail videos and recipes.

Visit https://uk.thebar.com/shakeitup to see the Shake It Up videos along with delicious cocktail recipes and top tips.

Shake It Up tips:

#1 No sugar syrup? Replace with 2 teaspoons of sugar or a squeeze of honey.

#2 Add your favourite fruit to personalise your cocktail.

#3 With a Mojito you can switch the soda water with ginger ale for extra zing.

#4 Chill your glasses in the freezer for a few minutes before making your cocktail.

As part of Shake It Up, thebar.com is also giving cocktail heroes the chance to win the daddy of all cocktail trollies and barloads of home cocktail kits. Just take a snap of your cocktail. Then share it on Twitter, Facebook or Instagram using #letscocktail (T&Cs apply).

 

 

 

 

 

 

   

 

 

 

 

 

 

 


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Cocktails on the up but we’re a divided nation
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