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There’s no longer an excuse to wear a lumberjack shirt with Crocs anywhere – not even at home. Men who don’t have any style sense, or a woman to dress them, now have a saviour.

The Style Pilot solves clueless men’s fashion dilemmas in the privacy of their own home.

Pilot calculates every man’s unique ‘Style DNA’ when they visit the site to enter in their body shape, complexion and hair colour. The site then spits out suitable suggestions, from jeans and jackets to cummerbunds and coat tails, to buy from online retailers.

And, while Pilot works around every bloke’s personal style by giving the option of a ‘like’ or ‘dislike’ button, it won’t always agree, continually encouraging a smarter look.

Every occasion is covered, from ‘relaxing at home’ to ‘black-tie on a budget’, and the site even takes into account a personal preference for brands, colours and fabrics.

So, don’t keep throwing on the closest clothes balled up on the floor – get yourself a suave new style.

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Market watch: online retailer Style Pilot specialises in smart men's fashion
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