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The more cynical might suggest London’s biggest pop-up shop is only so big because London 2012 has failed to shift as much merchandise as it had hoped.

This just-open-for-the-Games store flung wide its temporary doors last week, with Sir Steve Redgrave cutting the ribbon.
If you fancy bagging a piece of Olympics memorabilia to look back on in years to come, this is officially the place to go.

However, it might set you back a pretty penny – a London 2012 cushion is £85 and a water bottle is £12.

Although, you can find a few bargains if you search hard enough – a vintage art print of the London 1948 Games is £10, and a duvet and pillow set (if you’re that keen on the Games that you want to wake up next to the logo) is £30.

These items might be worth money one day. Or not. Also head down to meet athletes and compete in sports-related competitions.

Open Until September 16
Rotton Row, Hyde Park, W2 2SB
Lancaster Gate/ Paddington


Photo: Getty Images

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Pop-up watch: London 2012 shop
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